Project

BET Experience (BETX) is a microsite of BET.com for their music festival that leads up to the BET Awards.

Goals of project is to revamp the main landing page and the performer (lineup) page of the site to look, feel, and function like a music festival site.

Problem

When comparing BETX to other music festival sites, BETX is missing a lot of the components that make it stand out. Those that land on the site do not know what the BET Experience is.

Role

I coordinated and led all facets of design and research including: ux design, user testing and market research, mocks, and visual and interaction design.

Trevor Irmler - Creative Director

Fannie Pan - UX Designer

Case study

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