Being a microsite of BET.com, BET Experience (BETX) has two different navigation - a global navigation that takes you to the BET.com pages, and the secondary navigation with the sole purpose of navigation on the BETX pages.
Goals of project are to reduce height of tentpole mobile navigation and to provide a clear way to navigate throughout the tentpole.
Users do not understand the current representation of sub navigation that is shown on mobile so they are going to the global nav, and not seeing how to navigate within their show or tentpole. The height of the branded area on top of all pages is too large since it is supporting promotion, navigation, social, and more – this needs to be reduced.
I coordinated and led all facets of design and research including: ux design, user testing and market research, mocks, and visual and interaction design.
Trevor Irmler - Creative Director